Intro to Term 2, RAJAR, Radio Academy, SADIE
*Christmas break: 10 December 04 – 10 January 05 (not quite a break with a 3750 word essay due on the first week back)*
Term 2…
…will be characterized by industry speakers each week. We are free to produce as many programmes as we want, and these will be graded as a 20 minute showreel. There are also class presentations, a research project and several essays, some set by the speakers. *Pengsan* *Faint*
RAJAR
(Radio Joint Audience Research Limited at http://www.rajar.co.uk/, Speaker: Sally De La Beyoyere)
RAJAR is the equivalent of AC Nielsen in Singapore. The difference is RAJAR is a company wholly owned by commercial radio and the BBC whereas AC Nielsen is an independent contractor. The usual grouses persist – smaller stations remain marginalized.
Because of the sheer size of the UK, there are 700 unique sampling areas. A 7-day diary is used, with 2600 diaries being issued every week (how many trees gave up their lives for this noble cause?!). What I found interesting were the new electronic meters currently being tested by RAJAR. Seems that action is finally being taken to tackle the limitations of the diary system; 2007 is the target date for switchover.
We were shown 2 models – a pager (Italian) and a watch (Swiss). Quite clever technology involving the reading unique codes of each station. But with the increase in Internet radio listening, technology will have to move swiftly enough to include measurement of this.
Radio Academy
(http://www.radioacademy.org/, Speaker: John Bradford)
This is a professional body for people working in industry. It organizes conferences and seminars to raise industry standards.
John basically took us through the development of radio in the UK, then raised a debate – ever increasing empowerment of the listener to exercise individual choice will lead to a diminishing range of options from which to choose.
I remember coming across some readings which make the same point. The more stations are made available, the more they will gravitate towards homogeneity. It certainly seems to be the experience so far.
SADIE
This is proprietary editing software that BBC uses - the primary reason why we have to learn it. Personally I think a PC-based software like Adobe Audition is good enough for basic radio work. It is more widely used internationally, therefore making it easier for radio professionals to work across borders.
Term 2…
…will be characterized by industry speakers each week. We are free to produce as many programmes as we want, and these will be graded as a 20 minute showreel. There are also class presentations, a research project and several essays, some set by the speakers. *Pengsan* *Faint*
RAJAR
(Radio Joint Audience Research Limited at http://www.rajar.co.uk/, Speaker: Sally De La Beyoyere)
RAJAR is the equivalent of AC Nielsen in Singapore. The difference is RAJAR is a company wholly owned by commercial radio and the BBC whereas AC Nielsen is an independent contractor. The usual grouses persist – smaller stations remain marginalized.
Because of the sheer size of the UK, there are 700 unique sampling areas. A 7-day diary is used, with 2600 diaries being issued every week (how many trees gave up their lives for this noble cause?!). What I found interesting were the new electronic meters currently being tested by RAJAR. Seems that action is finally being taken to tackle the limitations of the diary system; 2007 is the target date for switchover.
We were shown 2 models – a pager (Italian) and a watch (Swiss). Quite clever technology involving the reading unique codes of each station. But with the increase in Internet radio listening, technology will have to move swiftly enough to include measurement of this.
Radio Academy
(http://www.radioacademy.org/, Speaker: John Bradford)
This is a professional body for people working in industry. It organizes conferences and seminars to raise industry standards.
John basically took us through the development of radio in the UK, then raised a debate – ever increasing empowerment of the listener to exercise individual choice will lead to a diminishing range of options from which to choose.
I remember coming across some readings which make the same point. The more stations are made available, the more they will gravitate towards homogeneity. It certainly seems to be the experience so far.
SADIE
This is proprietary editing software that BBC uses - the primary reason why we have to learn it. Personally I think a PC-based software like Adobe Audition is good enough for basic radio work. It is more widely used internationally, therefore making it easier for radio professionals to work across borders.
posted by BIG! Mama @ 3:11 AM
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